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Classified ads in the media

An ad is a message intended to publicize a product, event, or similar in any media, currently the ads are targeted to promote products, goods and services with an economic purpose. That's how the classified ads arise.

Classified ads are a way of advertising, which is particularly common in newspapers and other print media like magazines and pamphlets. They are often distributed free or sold, such as in newspapers where they are charged for the number of lines in Classified ads.
  Newspapers usually have a section where business people or anyone can post their ads many times by paying a specific amount of money. This section commonly called classified ads is divided into different categories to make the search a lot easier. The most requested sections are usually the properties offers, acquisition of vehicles and employment offers. On these ads you can find everything from houses for sale to second hand boats, and search for jobs among many other goods and services.

The classified ads in print media are often preferred by companies, because ads in newspapers and magazines are much cheaper than TV commercials or billboards, but the big disadvantage is that they do not always reach the audience they are intended and are often limited by the size and lack of interactivity with the customer.

The expression: classified ads, is usually used to refer to print advertisements in magazines and newspapers, but in recent years this term is also used to name the ads on the Internet. Due to the nature of the internet these ads come to have a greater acceptance among the users of this service and many others interested in having another means of selling and buying.


The use of the Internet in order to publish classified ads is a fairly economical alternative, related to the extent that this has on the target audience, unlike the classified ads in a newspaper or on TV where the message reaches all audiences alike, the Internet message reaches only those who are interested in the product, the target audience. This marketing system benefits both seller and customer, the seller because he spent less on advertising than necessary because usually this type of advertising is free and is intended only to people who are more likely to buy the product or service that is the target audience, and also benefits the buyer because this one will have to deal only with ads of his interest.

Another advantage of online classifieds is that the internet has different tools and audiovisual media. Buyers will be able to see the product or service purchased through these ads that includes some picture and/or a video, something that in other media would mean a considerable increase in cost.